Upcycle & Lifestyle: AW21 Key Theme

In my latest Trend Forecast Report I explore the theme of Upcycling & Lifestyle by focusing on 2 key Trends I call Lux Military and Rustic Warrior.

We all focus on our environment, the carbon footprint we produce and how to minimise our impact on the earth. And so are Designers. Brands are being forced to consider how they are positioned; rethinking everything from digital marketing to catwalk shows and stepping away from the glamour of indulgent fashion.

Brands are finding ways to re-align with our post-COVID lives and breathing fresh life into the industry. Who’d have foreseen Gucci working with a outdoor brand like North Face, Loewe recycling tents to make backpacks or Prada re-purposing fishing ghost nets in their range. This clearly shows the world is moving in a new direction, driven by our attitudes, so I guess we can make a change

I call this theme Upcycling & Lifestyle and it’s clearly reflects in 2 of the hottest trends for AW21.

Lux Military is a cleaner formal take on the utility look using recycled materials while Rustic Warrior reflects this using over-sized jumpers and knits with worn leather belts and boots.

Through my Private Label range I design and source fully sustainable bags and accessories to cover all of the key trends. A few of the best sellers are below:

If you‘d like more details on Private Label or Custom Designed sustainable bags and accessories please get in touch. Detailed Trend Forecasting Reports are also available

j.heath@upontheheath.com